Christina Lee Storm

Christina Lee Storm is an award-winning producer and executive recognized for her pioneering work at the intersection of storytelling and technology spanning television, film, animation, documentaries, virtual reality, augmented reality, and XR.

As Co-Founder of PLAYBOOK PLBK and Founder/CEO of ASHER XR, Christina leads her companies to strategically, creatively, and ethically integrate emerging technologies like real-time, virtual production, and AI into traditional, digital, and multi-platform storytelling. She has been instrumental in implementing creative and strategic production technologies and driving innovation in content creation for studios such as Netflix, Universal, and DreamWorks Animation.

As former Director of Virtual Production UCAN at Netflix, Christina played a pivotal role in establishing global virtual production ecosystems, spaces, and stages collaborating with filmmakers and industry partners to drive growth and adoption. She spearheaded virtual production across Netflix's series, films, unscripted, and ancillary content.

While at DreamWorks Animation, Christina was Vice President of Business Operations, Strategy, & Emerging Technology, where she championed the future of real-time content creation and workflows. 

Christina served as Head of Content & Acquisitions at Positron where she played a key role in strategizing, driving, and acquiring premium cinematic VR content for the company's platform.

Christina serves as the Governor of the Television Academy’s Emerging Media Programming peer group, Co-Chair of the Academy’s Advocacy Committee, and an active member of the Television Academy’s AI Task Force. Additionally, she serves on the Producers Guild of America's Production Innovation Task Force, the Los Angeles Mayor’s Entertainment Industry Council and Workforce Development Sub-Committee. Christina is also an advisor for Runway’s 100 Film Fund.

Globally known as a thought leader in the emerging media landscape, Christina is recognized for her leadership and dedication to the industry. She was inducted into AWE’s inaugural XR Hall of Fame, received the Lumiere Distinguished Leadership Award in Technology, and she is a proud Founding Member of DreamWorks Animation's TECHWomen.