The Visual Effects Society (VES) is proud to present an online panel exploring the emerging space of Immersive Media and the opportunities it presents for VFX practitioners and technology providers.

September 30th 2025 9am PT – Open to the public

Zoom Webinar – REGISTER HERE

Brought to you by the VES Tech committee in collaboration with the Education & Outreach Committee

Featuring esteemed panelists:

• Andy Cochrane – Immersive Content Creator & Consultant
• Andy McNamara – Generative AI Lead at Cinesite
• Eugénie von Tunzelmann – VFX Supervisor/Engineer
• Michael Sean Foley – VFX Supervisor – Disney Imagineering

Moderated by: Sally Slade- Lead XR Developer – Genies

Organized by: Sam Richards, Sally Slade, Laurence Cymet

Background

Extending the generation of imagery into occupied spaces to tell a story has become a growing area of industry. What was once limited to theme parks, is now becoming more commonplace in cities as people want more unique experiences to visit outside of their home. This growth has been supported by major improvements in accessibility to real-time technology and spatial 3d capabilities on common smart phones. Growth here is being further propelled by a lot of investment from localities seeking to improve tourism.

The crossovers between VFX and Immersive entertainment are significant, allowing VFX artists to bring skills in asset creation, layout, FX simulation, lighting, 360 compositing  and more to a real-time space. Games and VFX artists with real-time engine experience will find a lot of opportunity here to apply their real-time in-engine skills, and engineers will find exciting challenges to apply mechanical and robotic techniques to produce unique live experiences.  

Creators in the immersive entertainment space are always facing new challenges in digital, hardware and physical space – making it a chaotic, but exciting space.